new 2011 Prius Hybrid: First is the economy

Making its debut alongside the Prius G Sports and TOM's Prius studies was the Prius Custom Plus Concept (CCP) prepared by Toyota's in-house customizing and accessories division.

Toyota faces two challenges with the all-new 2010 Prius Hybrid: First is the economy, as the financial crisis makes it difficult to sell cars of any kind. Second is Honda's new Insight hatchback, billed as the "affordable" hybrid.

new 2011 Prius Hybrid: First is the economy